Project example: Commercial Due Diligence - Camping & Outdoor
Situation
- Van Assendelft-Hollander Bogaert (VAHB) is a leading Dutch wholesaler of camping and outdoor material
- Owned by manager-founder family, who wants to sell. KeBeK Private Equity wants to buy majority stake.
Actions Proost Ventures
- Define correct segmentation of wholesaler’s product and client assortment to fully understand market drivers, pricing, trends, growth, and risks
- Lay-out market size, market attractiveness and key drivers for core segments. Value chain profit analysis.
- Assess sustainability and profitability of current distribution channels (both sourcing and selling)
- Determine market size and growth of Dutch market for Camping & Outdoor materials
- Evaluate growth potential by product line, by distribution channel, and by geography.
Results
- Successfully performed buy-side Commercial Due Diligence in 2.5 weeks
- KeBeK Private Equity acquires VAHB in Q1 2019
Download here in pdf the detailed project example Commercial Due Diligence – Camping & Outdoor