Project example: Commercial Due Diligence – Industrial
Situation
- Regional provider (Benelux and Germany) of Industrial Services (plant maintenance, plant turnarounds and shutdowns, plant modifications and modernizations) for Chemical, Oil & Gas, Pharmaceutical, and Process industries
- Currently owned by a Private Equity fund, intention to sell shares to an investor
Actions Proost Ventures
- Define correct segmentation to fully understand market drivers, pricing, (outsourcing) trends, growth, and risks
- Lay-out of the market size, market attractiveness and key drivers by segment for the core markets the Benelux and Germany
- Assess the long term future of refineries and (petro)chemical companies in Europe given trends in regulation, labour and energy costs, environmental questions
- Determine the purchasing criteria of customers in different client segments
- Assess the revenue plan in comparison to market and competitive development and individual product and sales initiatives at existing and new clients
- Analyse strengths and weaknesses of target (based on customer, competitor, and expert interviews)
Results
- Successfully performed buy-side Commercial Due Diligence in 3 weeks
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