Project example: Cultural Change in Investment Bank

Situation

• In the aftermath of the 2008 financial crisis, Global Investment Bank has re-defined its Core Values and wants to operationalize the Cultural Change in all its Divisions
• Global Investment Bank seeks experienced Project Management for the Cultural Change Programme in 2 largest Divisions: Investment Banking and Asset Management

Actions Proost Ventures

• Develop content to be communicated by Global Internal and External Communications of the Bank to Senior Management, employees, regulators, and shareholders
• Develop blueprint for 3-phase roll-out to foster behavioural change, including Communication-from-the-top, Leadership actions, Group strategic initiatives, grass-root Workshops, overhaul of HR tools / techniques / processes / policies, and Culture-embedding mechanisms (e.g. role-modelling, Culture metric score-card,…)
• Conduct detailed competitive benchmark on HR, Culture, and Compensation-related initiatives used or being pursued by bulge-bracket Investment Banks
• Facilitate co-ordination between Corporate, Divisional, and Regional Senior Management of client Bank operating a matrix-structure

Results

• Cultural Change Programme formally embedded in the Bank's Global Senior Leadership Conference
• Bank-wide and Divisional communication of realized Cultural Changes

Download here in pdf the detailed project example Cultural Change – Investment Bank