Situation

  • Board of leading independent UK energy wholesaler considers the introduction Demand Side Management (DSM) product to its largest Business clients
  • Senior Management seeks a solid fact-based business case to i) answer the desirability of a DSM product and potentially to ii) identify the strategic options to implement and roll-out the DSM product & service.


Actions Proost Ventures

  • Project market-outlook of the UK reserve markets (STOR, Capacity, DSBR & SBR, Frequency Response, Energy) and competitive dynamics in each market
  • Assess competitive offerings of DSM products, and assess capabilities of client to define need for (DSM technology) partnership
  • Develop blueprint of DSM product offering: product prototype, matching of Business clients load profiles to DSM potential, IT feasibility and roadmap, financial conditions, 100-day implementation plan to introduce service
  • Outline strategic option framework: do nothing, build DSM product fully organic, partnership with DSM technology provider
  • Prepare Business Case for leading UK energy wholesaler to introduce Demand-Side-Management (DSM) product & service, including 5-year P&L
  • Provide negotiation support and input to Partnership Agreement and Service Level Agreement with DSM technology partner (Commercial, Governance, Operation & Risk, Technology, Service Levels)


Results

  • Business Case presented to Board of UK energy wholesaler, who endorsed recommendation and 100-Day plan
  • UK energy wholesaler fully implemented 100-Day plan and successfully introduced DSM product to B2B clients

Download here in pdf the detailed project example Energy Wholesale – UK Demand Response for B2B clients